Branding for small and mid-sized businesses

Branding for small and mid-sized businesses

Ready to lead!

Ready to lead!

Leadership!


Just one year after their rebrand,Tensoflex became a market reference in lighting and architecture.

To lead Tensoflex to the top, we crafted a clear brand positioning, a powerful slogan,and sophisticated visual elements.

BEFORE

AFTER

Waitlist on launch day!

Almaléa came to Motora in search of a bold brand positioning—one strong enough to compete with the big-name ice cream chains.

We brought the brand to life with voice, color, and heart. Our branding laid the foundation for the store’s organic success from day one.

From the logo to every brand element, Almaléa now has an identity that speaks directly to its audience and expresses its full essence.

Waitlist on launch day!

Almaléa came to Motora in search of a bold brand positioning—one strong enough to compete with the big-name ice cream chains.

We brought the brand to life with voice, color, and heart. Our branding laid the foundation for the store’s organic success from day one.

From the logo to every brand element, Almaléa now has an identity that speaks directly to its audience and expresses its full essence.

A brand that turned heads and won hearts

A brand that turned heads and won hearts

A brand that turned heads and won hearts

Customers in love


We created a unique tone of voice and catchy phrases to fully immerse people in the brand universe at every touchpoint.

Tons of organic buzz


Through visual elements and in-store ambiance, we amplified the brand’s presence and reinforced its positioning.

An immersive experience


Every detail, from the first step in to the last, was designed to reflect the brand’s essence and deliver a cohesive experience.

REQUEST A QUOTE!

REQUEST A QUOTE!

REQUEST A QUOTE!

Awards


Our projects have won some of the most prestigious branding and design awards.

For the Casa Socioenvironmental Fund, we reimagined the name, redesigned the logo and visual identity, and restructured every brand touchpoint.

ANTES

DEPOIS

7 million beyond the goal.

Today, the Casa Socioenvironmental Fund is one of the largest NGOs in Latin America.

With Motora, the organization amplified its actions and impact, strengthened its international positioning, and broke its own fundraising record, raising 7 million BRL beyond its initial target.

7 milhões
além da meta.

O Fundo Casa é hoje uma das maiores organizações não governamentais da
América Latina.

Com a Motora, potencializou suas ações e o seu impacto, reforçando seu posicionamento internacional e batendo seu próprio recorde de captação de recursos, em 7 milhões de reais.

Ready to exceed your goals?

Ready to exceed your goals?

Strategic decisions


Based on a detailed brand diagnosis, we guided a name change that clarified the organization’s positioning within its sector.

Decisões estratégicas



A partir de um diagnóstico detalhado, orientamos para a alteração do nome, resolvendo o problema de identificação do seu segmento de atuação.

Brand personality


We developed unique visual and verbal identity, giving the brand a strong personality and boosting its ability to communicate its mission.

Bold design


We built a visual universe using custom illustrations, making it easier to share results without losing the brand’s essence.

Design impactante



Compomos o universo visual da marca com ilustração autorais, facilitando a divulgação de seus resultados mas mantendo sua essência.

I'M READY FOR LONG-TERM RESULTS!

I'M READY FOR LONG-TERM RESULTS!

I'M READY FOR LONG-TERM RESULTS!

It’s not luck,

it’s Branding.

PÉTALA IS OUR SIGNATURE METHODOLOGY. DESIGNED ESPECIALLY FOR SMAL AND MEDIUM-SIZED BUSINESSES.

I WANT TO STAND OUT!

I WANT TO STAND OUT!

I WANT TO STAND OUT!

Positioning
Intelligence & Strategy


We look at each business with intention, identifying and amplifying its strengths through a clear and strategic brand positioning.


_Market diagnosis

_Communication diagnosis

_Internal workshops

_Purpose definition

_Tone of voice &

_Strategic copy

Posicionamento
Inteligência e Estratégia


Olhamos para cada negócio com o objetivo de identificar e ressaltar os seus pontos fortes através de um posicionamento claro.


_Diagnóstico de mercado
 _Diagnóstico de comunicação
_Workshops internos
 _Definição de propósito
_Tom de voz e textos estratégicos

Posicionamento
Inteligência e Estratégia


Olhamos para cada negócio com o objetivo de identificar e ressaltar os seus pontos fortes através de um posicionamento claro.


_Diagnóstico de mercado
_Diagnóstico de comunicação
_Workshops internos
_Definição de propósito
_Tom de voz e textos estratégicos

Structure

Naming e arquitetura de marca


Perfect for businesses that need to align or (re)organize how they present their products and services.


_Performance diagnosis

_Name creation

_Brand architecture benchmarking

_Internal interviews

_Portfolio organization

Estrutura
Naming e arquitetura de marca


Ideal para empresas que precisam alinhar ou (re)organizar a forma como apresentam as soluções.


_Diagnóstico de performance
_Criação de nomes
_Benchmark de arquitetura
_Entrevistas internas
_Organização do portfólio

Estrutura
Naming e arquitetura de marca



Ideal para empresas que precisam alinhar ou (re)organizar a forma como apresentam as soluções.


_Diagnóstico de performance
_Criação de nomes
_Benchmark de arquitetura
_Entrevistas internas
_Organização do portfólio

Relationship

Customer Experience & Brand Culture


Living brands build real connections

Relacionamento

Experiência do cliente e Cultura corporativa


Marcas vivas criam vínculos.

Relacionamento

Experiência do cliente e Cultura corporativa


Marcas vivas criam vínculos.

_Quantitative research

_Qualitative interviews

_Mystery shopper evaluation

_Internal workshops

_Market benchmarks

_Customer journey mapping

Expression

Visual & Verbal Identity


We bring life, voice, and color to your brand.

Expression

Visual & Verbal Identity


We bring life, voice, and color to your brand.

Expression

Visual & Verbal Identity


We bring life, voice, and color to your brand.

_Logo design or redesign

_Visual identity system

_Custom typography

_Slogan creation

_Brand storytelling & copy

For Eixos (formerly EPBR), we repositioned the agency beyond the oil & gas sector.

After the rebrand, Ateliê Urbano became a leader in school architecture.

THEY'VE DONE BRANDING WITH US AND THIS IS WHAT THEY HAVE TO SAY:

QUESTIONS? WE'VE GOT YOU COVERED!

Do I need to go through all the PÉTALA steps?

PÉTALA is a complete methodology, but it's also flexible. Get in touch and request a free diagnosis and we'll help you identify the most relevant PÉTALA for your current moment. Sometimes a full transformation is what's needed. Other times, a focused intervention in one or two areas already creates big impact. Either way, we walk with you through every step 💜

How long does it take?

Project timelines can vary depending on the scope and your organization's context, but on average, each PÉTALA takes about 2 months to complete. You'll be part of the journey the whole way through, with strategic deliverables every two weeks. 💜

Who is it for?

Our PÉTALA Branding Method is designed for both established businesses or NGOs looking to restructure their brand communication and for new ventures that want to launch with a clear competitive edge and a strong, authentic identity. Whether you're starting fresh or evolving your brand, we're here to build with purpose and personality

When will I start seeing results?

From the very first month, you'll receive strategic insights to guide your brand and business decisions. With the PÉTALA Method, we deliver in weekly or biweekly sprints so you'll see movement from day one. In less than two months, you'll have a clear value proposition and key brand messages ready to start putting into action, step by step.

Is branding the same as designing a logo?

Branding can include logo design, but it's much more than that! Our focus is on understanding your market and making strategic decisions to position your brand with clarity and purpose. A logo is just one piece of a much bigger picture.

Do I need to go through all the PÉTALA steps?

PÉTALA is a complete methodology, but it's also flexible. Get in touch and request a free diagnosis and we'll help you identify the most relevant PÉTALA for your current moment. Sometimes a full transformation is what's needed. Other times, a focused intervention in one or two areas already creates big impact. Either way, we walk with you through every step 💜

How long does it take?

Project timelines can vary depending on the scope and your organization's context, but on average, each PÉTALA takes about 2 months to complete. You'll be part of the journey the whole way through, with strategic deliverables every two weeks. 💜

Who is it for?

Our PÉTALA Branding Method is designed for both established businesses or NGOs looking to restructure their brand communication and for new ventures that want to launch with a clear competitive edge and a strong, authentic identity. Whether you're starting fresh or evolving your brand, we're here to build with purpose and personality

When will I start seeing results?

From the very first month, you'll receive strategic insights to guide your brand and business decisions. With the PÉTALA Method, we deliver in weekly or biweekly sprints so you'll see movement from day one. In less than two months, you'll have a clear value proposition and key brand messages ready to start putting into action, step by step.

Is branding the same as designing a logo?

Branding can include logo design, but it's much more than that! Our focus is on understanding your market and making strategic decisions to position your brand with clarity and purpose. A logo is just one piece of a much bigger picture.

Do I need to go through all the PÉTALA steps?

PÉTALA is a complete methodology, but it's also flexible. Get in touch and request a free diagnosis and we'll help you identify the most relevant PÉTALA for your current moment. Sometimes a full transformation is what's needed. Other times, a focused intervention in one or two areas already creates big impact. Either way, we walk with you through every step 💜

How long does it take?

Project timelines can vary depending on the scope and your organization's context, but on average, each PÉTALA takes about 2 months to complete. You'll be part of the journey the whole way through, with strategic deliverables every two weeks. 💜

Who is it for?

Our PÉTALA Branding Method is designed for both established businesses or NGOs looking to restructure their brand communication and for new ventures that want to launch with a clear competitive edge and a strong, authentic identity. Whether you're starting fresh or evolving your brand, we're here to build with purpose and personality

When will I start seeing results?

From the very first month, you'll receive strategic insights to guide your brand and business decisions. With the PÉTALA Method, we deliver in weekly or biweekly sprints so you'll see movement from day one. In less than two months, you'll have a clear value proposition and key brand messages ready to start putting into action, step by step.

Is branding the same as designing a logo?

Branding can include logo design, but it's much more than that! Our focus is on understanding your market and making strategic decisions to position your brand with clarity and purpose. A logo is just one piece of a much bigger picture.

Chat with our branding specialists!

Converse com nossas especialistas em branding!

Converse com
nossas especialistas em branding!

Branding and design that take you into the future

Copyright © 2025, Motora Design LTDA.

Branding and design that take you into the future

Copyright © 2025, Motora Design LTDA.

Branding and design that take you into the future

Copyright © 2025, Motora Design LTDA.