Leadership!
Just one year after their rebrand,Tensoflex became a market reference in lighting and architecture.
To lead Tensoflex to the top, we crafted a clear brand positioning, a powerful slogan,and sophisticated visual elements.
BEFORE
AFTER
Customers in love
We created a unique tone of voice and catchy phrases to fully immerse people in the brand universe at every touchpoint.
Tons of organic buzz
Through visual elements and in-store ambiance, we amplified the brand’s presence and reinforced its positioning.
An immersive experience
Every detail, from the first step in to the last, was designed to reflect the brand’s essence and deliver a cohesive experience.
Awards
Our projects have won some of the most prestigious branding and design awards.
For the Casa Socioenvironmental Fund, we reimagined the name, redesigned the logo and visual identity, and restructured every brand touchpoint.
ANTES
DEPOIS
Brand personality
We developed unique visual and verbal identity, giving the brand a strong personality and boosting its ability to communicate its mission.
It’s not luck,
it’s Branding.
PÉTALA IS OUR SIGNATURE METHODOLOGY. DESIGNED ESPECIALLY FOR SMAL AND MEDIUM-SIZED BUSINESSES.
_Quantitative research
_Qualitative interviews
_Mystery shopper evaluation
_Internal workshops
_Market benchmarks
_Customer journey mapping
_Logo design or redesign
_Visual identity system
_Custom typography
_Slogan creation
_Brand storytelling & copy
For Eixos (formerly EPBR), we repositioned the agency beyond the oil & gas sector.
After the rebrand, Ateliê Urbano became a leader in school architecture.
THEY'VE DONE BRANDING WITH US AND THIS IS WHAT THEY HAVE TO SAY:
QUESTIONS? WE'VE GOT YOU COVERED!
Do I need to go through all the PÉTALA steps?
PÉTALA is a complete methodology, but it's also flexible. Get in touch and request a free diagnosis and we'll help you identify the most relevant PÉTALA for your current moment. Sometimes a full transformation is what's needed. Other times, a focused intervention in one or two areas already creates big impact. Either way, we walk with you through every step 💜
How long does it take?
Project timelines can vary depending on the scope and your organization's context, but on average, each PÉTALA takes about 2 months to complete. You'll be part of the journey the whole way through, with strategic deliverables every two weeks. 💜
Who is it for?
Our PÉTALA Branding Method is designed for both established businesses or NGOs looking to restructure their brand communication and for new ventures that want to launch with a clear competitive edge and a strong, authentic identity. Whether you're starting fresh or evolving your brand, we're here to build with purpose and personality
When will I start seeing results?
From the very first month, you'll receive strategic insights to guide your brand and business decisions. With the PÉTALA Method, we deliver in weekly or biweekly sprints so you'll see movement from day one. In less than two months, you'll have a clear value proposition and key brand messages ready to start putting into action, step by step.
Is branding the same as designing a logo?
Branding can include logo design, but it's much more than that! Our focus is on understanding your market and making strategic decisions to position your brand with clarity and purpose. A logo is just one piece of a much bigger picture.